Stock footage has become an integral part of YouTube video creation. It’s a quick and easy way to add professionalism and visual interest to your videos without breaking the bank. But to use it effectively, you need to follow some guidelines. Here are the do’s and don’ts of using stock footage in your YouTube videos.
DO: Choose footage that matches your theme
When selecting stock footage, make sure it fits your overall theme or topic. For instance, if you’re creating a video about the great outdoors, use footage of scenic landscapes, wildlife, and natural phenomena such as sunsets and storms. The goal is to enhance your message, not detract from it by using unrelated clips.
DON’T: Use clips with recognizable branding or logos
Using stock footage with branding or logos can be a copyright infringement issue. Some stock footage libraries go of their way to remove logos and branding from the clips they offer. However, if you’re using found footage from other sources, double-check to ensure there’s no visible branding anywhere in the footage.
DO: Use high-quality footage
Low-quality footage can detract from the overall quality of your video. While it might be more affordable, it’s not worth using footage that’s too grainy or pixelated. High-quality footage adds a professional feel to your video and can help build trust with your viewers.
DON’T: Use too much stock footage
While stock footage can greatly enhance your video, overusing it can be counterproductive. You don’t want your viewers to feel like they’re watching a compilation of clips rather than something original. Use it sparingly to enhance your message, and integrate it seamlessly into your existing footage.
DO: Choose footage that resonates with your audience
Your footage doesn’t only have to match your video’s theme, but it should also appeal to your target audience. Consider age, gender, and interests when selecting footage. Ask yourself: Would this clip resonate with my audience? If the answer is no, move on to the next.
DON’T: Use stereotypical footage
Be cautious about employing cliché or stereotypical footage. For instance, if you’re creating a diversity-themed video, using stock footage of one ethnic or racial group may come across as insensitive, portraying an incomplete or inaccurate picture.
DO: Edit stock footage to suit your needs
Stock footage can be tweaked to suit your specific needs. You can add text, crop the footage or even combine it with other footage or images. With some creativity and resourcefulness, you can take stock footage and repurpose it for your video’s unique requirements.
DON’T: Use free stock footage without checking for licenses
Using free stock footage is great, but you need to be sure that there are no strings attached. Some free footage requires attribution, while others restrict commercial use. Always check licensing agreements before adding free footage to your videos.
In conclusion, using stock footage is an excellent way to enhance your videos and engage your viewers. But be careful not to overdo it, and make sure the footage you use enhances your message and appeals to your target audience. With these tips in mind, you can take your videos to the next level and stand out from the competition.