The world is moving at a faster pace, and businesses are finding new and engaging ways to communicate with their audience. One such way is through stock video footage. Stock footage is a collection of clips or short scenes of generic or popular themes that have been pre-recorded and can be used in various forms of media.
Creating marketable stock video footage is an art that requires some skill and patience. Besides being able to capture an engaging and compelling shot, one must also consider the end-users and their possible preferences. Getting the perfect shot is only half the task; it is also essential to edit the raw footage into something visually appealing.
Here are some useful tips on how to create marketable stock video footage.
1. Focus on the essentials
Before setting out to shoot, it is essential to identify the exact essential you are trying to capture. Research popular stock footage themes and keep in mind the context in which the final product will be used.
If you’re shooting outdoors, consider the time of day, the lighting, and weather conditions. For indoors, think about the location, changes in lighting, and lenses that may be needed. Also, keep in mind the focal length needed to create the desired composition.
2. Shoot high-quality footage
Stock footage is created for commercial purposes, so it must be visually appealing and of high quality. Capture clear and sharp footage that can be used in high-resolution formats. Consider using equipment like high-quality cameras and lenses to achieve this.
3. Shoot from various angles
To create marketable stock footage, try shooting the same scene from various angles. Multiple perspectives of the same subject provide versatility, making the footage more appealing to various audiences. Try to also incorporate different camera movements to bring life to the shots.
4. Think Outside the Box
The internet is teeming with bland stock footage, so it’s essential to be creative in creating marketable stock footage. Try to see the world and its surroundings with a unique perspective. Capture moments and events that would typically go unnoticed but might interest potential end-users.
5. Edit with the market in mind
Raw footage must undergo through careful editing to make it marketable. Consider the intended use of the footage, and edit the footage to make it as engaging and appealing as possible to potential end-users.
Also, consider adding important information like subtitles and graphic overlays to better target specific audiences.
6. Be Original
Create stock footage that is unique and easy to recall. Look at what the existing competition has to offer and be original by offering something distinctive. Create visuals that connect with the audience’s emotions, and offer value that the competition cannot match.
Creating marketable stock video footage takes a lot of effort, time, creativity, and vision. An artist must be willing to think outside the box and be creative, experiment with various angles and lighting, and edit the footage consciously.
Just like any other art, the goal of stock footage is to communicate a message that resonates with the intended audience. By following the tips outlined above, you are well on your way to creating marketable stock footage that stands out in the market.